ironSource

ironSource is a leading business platform for the app economy, dedicated to helping mobile content creators turn their apps into scalable businesses. Merged with Unity in 2022, it offers a comprehensive suite of tools for monetization, user acquisition, and analytics. ironSource LevelPlay is their flagship mediation product, optimizing ad revenue through hybrid bidding.

The platform works with the world's biggest game companies to serve video and playable ads. For developers, ironSource provides a legitimate and high-tech path to monetizing free apps. Their "ROAS optimizer" tool helps developers spend marketing budgets efficiently to acquire high-value users.

Frequently Asked Questions

1. Is ironSource owned by Unity?

Yes, ironSource completed a merger with Unity Technologies in late 2022. While they operate as a combined entity, the ironSource brand and its specific monetization tools continue to serve the mobile app developer community effectively.

2. What is LevelPlay?

LevelPlay is ironSource's in-app bidding mediation platform. It automates the process of managing multiple ad networks, ensuring that for every ad request, the highest paying advertiser wins the impression. This maximizes the developer's ARPDAU (Average Revenue Per Daily Active User).

3. How do I get paid?

ironSource offers payments via PayPal, Wire Transfer, and Direct Deposit (ACH). The platform operates on a Net-60 payment schedule, meaning earnings from January are paid at the beginning of April. Developers must submit valid tax forms to receive payment.

4. specific minimum payout?

The minimum payout threshold is $50 for PayPal and Direct Deposit, and significantly higher for Wire Transfers (usually $500). This policy is standard among enterprise-grade ad networks to reduce administrative overhead.

5. What are Playable Ads?

Playable Ads are interactive advertisements that allow users to play a mini-version of a game before downloading it. ironSource is a leader in this format, which typically results in higher quality users for advertisers and higher CPMs for the publishers showing the ads.