National Consumer Panel

The National Consumer Panel (NCP) is a market research program run as a joint venture between NielsenIQ and IRi, two of the world's leading data companies. Panelists are sent a handheld barcode scanner (or use a mobile app) to scan the barcodes of all the products they buy during their weekly shopping trips. This data helps manufacturers and retailers understand consumer purchasing habits.

In exchange for scanning their groceries, members earn points that can be redeemed for gift cards and merchandise. NCP also runs weekly and monthly sweepstakes with cash prizes. It is a legitimate, long-term research study that offers a reliable, albeit modest, stream of rewards for sharing your shopping data.

Frequently Asked Questions

1. specific equipment needed?

NCP will either send you a dedicated handheld barcode scanner for free, or you can use their mobile app on your smartphone to scan items. The method depends on your household demographics and their current research needs.

2. How much can I earn?

Earnings are relatively slow; you earn points for every week you transmit data. While not a way to earn a living, loyal members can earn enough points for significant gift cards over the course of a year, plus entries into cash sweepstakes.

3. Do I have to scan everything?

Yes, to remain an active member in good standing, you are expected to scan every item with a barcode that you purchase. You must also transmit this data at least once a week to earn your points.

4. How do I get rewards?

Points can be redeemed in the NCP reward catalog for physical merchandise (like electronics or kitchenware) or digital gift cards (Amazon, iTunes). The catalog is extensive and points accumulate faster the longer you stay on the panel.

5. Is my data private?

Yes, NCP aggregates your shopping data with thousands of other households to spot trends. They do not sell your personal contact information to telemarketers or spammers; the data is used strictly for market research.