OpenX

OpenX is a global leader in programmatic advertising, operating one of the world's largest independent ad exchanges. It connects publishers with thousands of advertisers, demanding high-quality inventory for display, video, and mobile formats. OpenX is known for its high quality standards, often delivering higher CPMs than Google AdX for premium traffic.

The platform focuses on "people-based marketing," helping advertisers reach real users across devices. Like PubMatic, OpenX works primarily with large publishers and app developers. It is a legitimate, top-tier monetization partner that prioritizes inventory quality and supply path optimization.

Frequently Asked Questions

1. specific traffic minimum?

Yes, OpenX is highly selective and typically requires publishers to have at least 10 million monthly ad impressions. They focus on premium, brand-safe content and will reject sites with low-quality traffic or copyright issues.

2. How does OpenX pay?

OpenX typically operates on Net-60 or Net-90 payment terms depending on the contract. Payments are made via Wire Transfer or ACH. They provide a dedicated account manager to assist with yield optimization.

3. What is OpenX Bidding?

OpenX Bidding is their header bidding solution that allows OpenX to compete against other exchanges (like Google) for your ad inventory. This increased competition drives up the price you get paid for every impression.

4. specific setup fee?

No, there are no setup fees to join OpenX. However, the integration process can be technical, often requiring a developer to implement the header bidding code or SDK properly.

5. Is it good for mobile apps?

Yes, OpenX has a strong mobile SDK that helps app developers monetize their apps with banner, interstitial, and rewarded video ads. They work with many top-tier gaming and utility apps.