ShopSerinelle.com Review: Is the LumaCharge Desk Pad a Legit Deal or a Scam?
You probably found yourself here because you saw a flashy ad on TikTok or Instagram. You know the one: a sleek, dark gaming setup, neon lights pulsing in sync with music, and a desk mat that magically charges a smartphone just by placing it down.
The ad claims the “Serinelle™ LumaCharge XXL RGB Desk Pad” is 50% off. The website, ShopSerinelle.com, has a banner screaming that the “Black Friday Sale is Live!” even though we are now deep into December.
It looks amazing. It looks like the perfect holiday gift.
But your gut is telling you something is off. You’ve never heard of “Serinelle.” The prices seem too good to be true. And you’re right to be suspicious.
I am a fraud investigator who specializes in exposing predatory dropshipping stores. I have analyzed ShopSerinelle.com, and in this review, I’m going to break down exactly why this store is a trap, how they manipulate you into panic-buying, and why that “LumaCharge” mat is likely a fire hazard waiting to happen.
The Hook
ShopSerinelle operates on a very specific business model known as High-Pressure Dropshipping.
They don’t target people searching for “desk mats” on Google. They target impulse buyers on social media looking for Christmas gifts. They interrupt your scrolling with a high-budget video (likely stolen from a legitimate tech reviewer or a competitor) showing a high-end product.
When you click through to their site, you are bombarded with psychological triggers designed to bypass your logical brain:
- Scarcity: “Only 7 items left in stock!”
- Urgency: “Sale ends in 12 minutes!”
- Social Proof: “Jordan T. just bought a LumaCharge!”
The reality is that none of this is real. It is a script running on a Shopify template. But before we get into the website tricks, let’s talk about the product itself.
What You Are Actually Buying
The Serinelle™ LumaCharge XXL is not a proprietary invention. Serinelle did not design this. They do not manufacture it. They do not have a warehouse in California (even if they claim to).
This is a classic White Label product.
I found the exact same desk pad on AliExpress and Alibaba within 30 seconds of searching.
| The ShopSerinelle Claim | The Reality |
| “Exclusive Design” | It is a generic mass-produced item sold by 50 other “brands.” |
| “Premium Fast Wireless Charging” | It is likely a cheap 5W or 10W charger that heats up and charges slowly. |
| “Sale Price: $49.99 (Down from $79.99)” | The real cost of this item on AliExpress is $12.50. |
| “Fast Shipping from USA” | It will likely ship via “Yanwen Economic Air Mail” from China and take 3-5 weeks. |
Cheap, unbranded wireless chargers are notorious for poor heat dissipation. A quality wireless charging coil needs thermal management. The units sold on AliExpress for $10 often lack safety shut-offs. Placing your $1,000 iPhone on a $10 heater disguised as a mousepad is a gamble you shouldn’t take.
Analyzing the Fake Urgency
Let’s look closely at the ShopSerinelle website. If you strip away the neon colors, the red flags are everywhere.
1. The Black Friday Timer
It is currently December. Black Friday was weeks ago. Yet, a grey bar above the product options still screams “Early BLACK FRIDAY Access Ends” with a ticking clock emoji.
This is a massive red flag. Legitimate businesses update their marketing for the Holidays/Christmas season. Scam sites often run on auto-pilot. The owner set up the “Black Friday” script months ago and hasn’t bothered to change it because the script is designed to reset every time you refresh the page, regardless of the actual date.
2. The Free Gift Bait
Notice how they try to push you into buying the “2 x LumaCharge Mats” bundle by offering a “FREE Coiled Keyboard Cable” and “High-Performance Mouse Skates”?
This is a classic distraction tactic. Those “premium” coiled cables cost them about $1.50 in bulk from the same Chinese supplier. They throw in cheap trinkets to justify the inflated $69.99 price tag, making you feel like you’re getting a steal when you are actually just overpaying for a bundle of white-label junk.
3. The Fake Reviews
This is the smoking gun. Scroll down to the review section for the LumaCharge.
You will see reviews from “Verified Buyers” like Jordan T., Amir K., and Emma L.
Notice anything strange?
- The Formatting: Why do they all use the exact same sentence structure? Why do they all bold specific phrases like “game changer” or “super fast charging”? Real customers write messy reviews. They make typos. They don’t optimize their reviews for SEO keywords.
- The Timing: Notice how all the 5-star reviews were posted within a few days of each other? And then there’s a massive gap?
These are imported reviews. The store owner used an app to scrape reviews from AliExpress or simply wrote them himself to bury any actual negative feedback.
4. Domain Analysis
I ran a quick check on the ShopSerinelle.com domain.
- Registration Date: Very recent (2025-11-21).
Legitimate gaming brands have domains that have been active for years. A domain that is only a few weeks old is a massive indicator of a “Churn and Burn” store — a shop designed to make quick money and disappear before the chargebacks roll in.
Better Alternative
Look, I get it. You want the aesthetic. You want the RGB desk pad that charges your phone. It’s a cool concept.
But you should buy it from a platform that actually protects you. You need a seller that offers:
- Real 2-day shipping.
- A no-questions-asked return policy (where you don’t pay shipping).
- Genuine reviews from people who actually used the item.
If you want a high-quality RGB desk pad that actually works, don’t gamble with a random pop-up store. Buy from a reputable brand on Amazon with real reviews and buyer protection.
For roughly the same price (or less), you can get a mat from a brand that actually exists, with customer service that will actually reply to your emails.
Conclusion
ShopSerinelle.com is not a legitimate tech retailer. It is a dropshipping storefront designed to look like a premium brand.
The LumaCharge XXL is a cheap, generic component marked up by 400%. The reviews are fabricated, the stock counters are fake, and the return policy is designed to trap you.
Frequently Asked Questions (FAQ)
Is ShopSerinelle legit?
No, ShopSerinelle exhibits all the characteristics of a temporary dropshipping store. They sell low-quality generic goods at inflated prices with misleading shipping times and fake scarcity tactics.
Can I get a refund from ShopSerinelle?
It is extremely difficult. They usually require you to pay for return shipping to China, which is prohibitively expensive.