Rally

Rally (formerly Rally Rd.) is a platform for buying and selling equity shares in collectible assets. They source high-value items—such as vintage Ferraris, first-edition books, rare Birkin bags, and dinosaur fossils—and securitize them. This process breaks the ownership into thousands of affordable shares, allowing everyday people to invest in assets previously reserved for the ultra-wealthy.

Once an offering is funded, the asset is stored in a secure, climate-controlled facility. Investors can sell their shares on Rally's secondary market or hold them until the asset is eventually sold to a private collector for a potential profit. It is a legitimate and innovative platform operating under SEC regulation to democratize alternative assets.

Frequently Asked Questions

1. specific minimum investment?

The minimum investment is typically the price of one share, which can be as low as $5 to $10 depending on the asset. This low entry point allows you to easily build a diversified portfolio of cars, watches, and memorabilia.

2. How do I make money?

You make money if the value of the shares increases on the secondary market and you sell them to another user. Alternatively, if Rally receives a buyout offer for the entire asset and shareholders vote to accept it, you receive your pro-rata share of the sale proceeds.

3. specific fees for investors?

Rally generally does not charge trading fees or commissions to investors on the secondary market. They make their money through a sourcing fee added to the initial offering price of the asset when it first launches (IPO).

4. Can I see the assets in person?

Yes, Rally has a showroom/museum in New York City (SoHo) where many of the assets are displayed. Investors and the public can visit to see the items they own shares in, adding a tangible element to the investment.

5. Is it liquid?

Liquidity is not guaranteed; you can only sell your shares during trading windows or on the secondary market if there is a willing buyer. Unlike the stock market, trading volumes can be lower, so you may not always be able to exit your position instantly.