National Consumer Panel

NCP Mobile (National Consumer Panel) is a prestigious market research program run as a joint venture between NielsenIQ and Circana. Panelists are tasked with scanning the barcodes of every product they purchase using the mobile app. This data helps manufacturers and retailers understand consumer buying habits.

Unlike passive apps, NCP requires active participation: you must scan your entire shopping trip each week to remain in good standing. In return, you earn points that can be redeemed for gift cards and merchandise. It is a legitimate, long-term panel that also enters members into sweepstakes for cash prizes.

Frequently Asked Questions

1. Do I have to scan everything?

Yes, the goal is to capture your complete weekly shopping behavior. You are expected to scan the barcodes of all items you buy and enter prices for items that don't have barcodes (like loose produce).

2. How much can I earn?

Earnings are relatively slow but steady. You earn points for every week you submit data, and your earning rate increases the longer you stay on the panel (tenure bonuses). You also get entries into monthly sweepstakes.

3. specific equipment?

Nowadays, most members use the NCP Mobile app on their smartphone. However, if you do not have a smartphone, NCP may send you a dedicated handheld barcode scanner to use at home.

4. specific minimum commitment?

Yes, you are generally expected to transmit purchase data every week. If you miss too many weeks without scanning or contacting support (e.g., for vacation), your membership may be terminated.

5. Is it a scam?

No, NCP is one of the most legitimate and established panels in the industry, backed by Nielsen. However, it requires a significant time commitment compared to simple receipt-scanning apps like Fetch.