PubMatic

PubMatic is a leading Sell-Side Platform (SSP) that helps the world's largest publishers maximize their digital advertising revenue. Unlike a simple ad network, PubMatic provides the infrastructure for real-time programmatic bidding across display, video, and mobile app inventory. It connects publishers with premium demand from major agencies and brands.

PubMatic is known for its "Prebid" header bidding solutions and transparency. It is a legitimate, publicly traded technology partner for enterprise-level websites and app developers with significant traffic (usually millions of impressions) looking for a customized monetization stack.

Frequently Asked Questions

1. specific minimum traffic requirement?

Yes, PubMatic is an enterprise solution and typically requires publishers to have at least 5 million monthly pageviews. Smaller publishers usually cannot work with PubMatic directly but can access their demand through partners like Mediavine or Raptive.

2. What is an SSP?

An SSP (Sell-Side Platform) is software used by publishers to automate the selling of their ad space. It connects to multiple ad exchanges and networks simultaneously to auction off inventory to the highest bidder in real-time.

3. How do I get paid?

PubMatic generally pays on a Net-60 basis. Payments are issued via Wire Transfer or ACH. Publishers have access to a sophisticated analytics dashboard to track revenue, eCPM, and fill rates in real-time.

4. Do they support video ads?

Yes, PubMatic is a leader in CTV (Connected TV) and OTT (Over-the-Top) video monetization. They provide robust solutions for publishers to monetize video content across all screens and formats.

5. Is PubMatic safe?

Yes, PubMatic is a NASDAQ-listed company that adheres to strict quality and privacy standards. They invest heavily in blocking "bad ads" (malware/redirects) to protect the publisher's audience and brand reputation.