Leger Opinion (LEO)

Leger Opinion, commonly known as LEO, is the largest proprietary web panel in Canada. Owned by Leger, a leading market research firm, it allows Canadians and Americans to voice their opinions on public affairs, consumer goods, and society. LEO is unique because its polls are frequently cited in major media outlets and newspapers.

Panelists earn LEO points for every survey, which can be redeemed for cash, Air Miles, or gift cards. The platform also has a mobile app that allows for easy participation on the go. It is a legitimate and highly respected platform, particularly for Canadians looking to influence public discourse and earn rewards.

Frequently Asked Questions

1. Can I earn Air Miles?

Yes, LEO is one of the few survey panels that allows you to convert your points directly into Air Miles reward miles. This is a very popular redemption option for Canadian users collecting travel points.

2. How much are points worth?

The redemption structure is straightforward: 1,000 LEO points are equivalent to $1.00 CAD. You can redeem your points once you reach the minimum threshold, which is typically $20.00 (20,000 points).

3. How do I get paid?

In addition to Air Miles, you can redeem points for PayPal cash, Visa Prepaid cards, or gift cards to merchants like Amazon, Starbucks, and Tim Hortons. PayPal transfers are usually processed within a few days.

4. Is it only for Canadians?

While LEO is Canada-based and focuses heavily on the Canadian market, they also accept members from the United States. However, the volume of surveys is generally higher for residents of Canada.

5. specific contests?

Yes, LEO runs monthly contests where members can win cash prizes, iPads, or other goods. You earn entries into these draws by completing surveys, even if you get screened out of the main study.