Tapjoy

Tapjoy is a mobile advertising and monetization platform that pioneered the "Offerwall" model. It allows mobile users to earn virtual currency in their favorite games by completing real-world actions, such as taking surveys, downloading other apps, or signing up for services.

For developers, Tapjoy provides a powerful way to monetize non-paying users. Now part of the Unity/ironSource ecosystem, it is a legitimate and massive network used by thousands of top-tier apps to drive revenue and engagement.

Frequently Asked Questions

1. What is an Offerwall?

An Offerwall is an in-app advertising unit that lists various tasks a user can complete (like "Reach Level 10 in Game X") in exchange for a specific amount of virtual currency in the app they are currently playing.

2. How do developers get paid?

Developers earn revenue every time a user completes an offer on the wall. Tapjoy splits the revenue from the advertiser with the publisher. Payments are typically made on a Net-60 basis via wire transfer or PayPal.

3. specific minimum payout?

For publishers, the minimum payout threshold is generally $250. This is higher than some networks, reflecting Tapjoy's focus on professional and established game studios.

4. Is it safe for users?

Yes, Tapjoy vets its advertisers to ensure offers are legitimate. However, users should always read the terms of each offer carefully to ensure they qualify for the reward (e.g., new users only).

5. Can I use it with Unity?

Yes, Tapjoy provides a robust SDK for Unity, as well as iOS and Android native. Since being acquired, it is becoming more tightly integrated into the broader Unity monetization ecosystem.