Indiegogo

Indiegogo is one of the world's largest crowdfunding platforms, famous for launching innovative tech products and creative projects. Unlike Kickstarter, Indiegogo offers "Flexible Funding," allowing creators to keep the funds they raise even if they don't hit their full goal. This makes it a popular choice for risky or experimental projects.

Backers (users) can pre-order unique gadgets, films, and games before they hit the mass market. While primarily a place to spend money on pre-orders, entrepreneurial users can use it to launch their own side hustles and raise capital without giving up equity. It is a legitimate launchpad for innovation.

Frequently Asked Questions

1. What is Flexible Funding?

Flexible Funding means the campaign creator keeps all funds raised, even if they do not reach their target goal. This is riskier for backers because the creator might not have enough money to complete the project, so caution is advised.

2. Is my contribution guaranteed?

No, crowdfunding is not shopping. You are supporting a project in development; there is no guarantee that the creator will successfully deliver the perk. Indiegogo does not offer refunds if a project fails to deliver.

3. Can I invest in equity?

Indiegogo previously partnered with MicroVentures to offer equity crowdfunding, but the main site is primarily for rewards-based backing (pre-orders). You receive a product, not shares in the company.

4. specific fees?

If you are a creator raising money, Indiegogo charges a 5% platform fee on all funds raised. Payment processing fees (approx 3%) also apply to each transaction.

5. What is Indiegogo InDemand?

InDemand is a post-campaign feature that allows successful projects to continue raising money and selling pre-orders even after their initial crowdfunding campaign has ended. This helps creators bridge the gap to retail.