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YouGov

What the world thinks.

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2000
Founded
Market Research
Sector

About YouGov

YouGov is one of the most cited and respected market research firms in the world, frequently quoted in major news outlets for their political and public opinion polling. For users, it offers a more intellectual survey experience than standard "get-paid-to" sites. Surveys often focus on current events, politics, brand perception, and societal trends rather than just repetitive consumer ads.

Panelists earn points for every survey completed, which can be redeemed for cash or gift cards. Because the data is used for high-level reporting, YouGov maintains strict quality controls but pays fairly for the time invested. It is a legitimate platform for those who want their opinions to potentially shape news stories and public policy.

Frequently Asked Questions

1. How much is the minimum cashout?

The minimum cashout is relatively high compared to other sites, typically requiring $15 to $50 depending on the reward method chosen. This means you have to be consistent over a longer period to reach your first payout.

2. How do I get paid?

YouGov offers redemptions via direct bank transfer, PayPal, or gift cards to major retailers like Amazon and Target. The available options vary slightly depending on your country of residence.

3. specific survey frequency?

Survey frequency varies, but active members typically receive 2 to 4 survey invitations per week via email. The surveys are generally short, taking between 5 to 15 minutes to complete.

4. Is my data anonymous?

Yes, YouGov aggregates data for their reports, meaning your individual answers are combined with thousands of others. They do not sell your personal contact information to third parties for marketing purposes.

5. Is there a mobile app?

Yes, YouGov has a mobile app that allows you to take surveys on the go and view the results of polls you participated in. The app is user-friendly and makes it easier to catch surveys before they fill up.

HeadquartersLondon, United Kingdom
Team Size1000-5000
TypePublic (LSE: YOU)