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William Hill

It's who you play with.

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1934
Founded
Gambling / Sports Betting
Sector

About William Hill

William Hill is one of the oldest and most recognizable names in the gambling industry, founded in 1934. With a rich heritage in the UK as a high-street bookmaker, it has successfully transitioned into a global online betting giant. The platform offers comprehensive markets on horse racing, football, tennis, and hundreds of other sports, alongside a fully-featured online casino and live casino.

The brand is synonymous with trust and reliability, regulated by the UK Gambling Commission and other international bodies. William Hill is particularly famous for its "Best Odds Guaranteed" on horse racing and its extensive radio and TV services that provide tips and live commentary. It caters to both traditional punters and modern mobile bettors with a robust app and frequent enhanced odds promotions.

Frequently Asked Questions

1. Is William Hill safe?

Yes, William Hill is an extremely safe and reputable operator with nearly a century of history in the betting industry. They are licensed by the UK Gambling Commission and Gibraltar Government, employing strict security measures to protect user funds and personal data. They are a household name in the UK.

2. How fast are withdrawals?

William Hill supports "Visa Direct," which allows withdrawals to reach your bank account within as little as 30 minutes to 4 hours. Other methods like PayPal and Skrill are typically processed within one business day, while standard bank transfers may take 3 to 5 days. They do not charge withdrawal fees.

3. What is Best Odds Guaranteed?

Best Odds Guaranteed (BOG) is a promotion for horse and greyhound racing where if you take a price on a horse and the Starting Price (SP) ends up being higher, they will pay you out at the bigger odds. This ensures you never miss out on value if the market drifts in your favor.

4. Can I bet in the US?

William Hill's US operations were acquired by Caesars Entertainment and rebranded to Caesars Sportsbook in 2021. Therefore, US residents should use the Caesars Sportsbook app, while the William Hill brand continues to operate as a separate entity in the UK and international markets.

5. Does William Hill offer a casino?

Yes, William Hill has a vast online casino featuring slots, jackpots, and table games from top providers like Playtech and NetEnt. They also have a "Vegas" tab for more arcade-style games and a Live Casino with real human dealers for blackjack, roulette, and game shows.

HeadquartersLondon, United Kingdom
Team Size5000+
TypePrivate (888 Holdings)