Taboola

Taboola is the world's leading content discovery and native advertising platform. It powers the "Recommended for You" feed of articles and ads found at the bottom of posts on major publisher sites like NBC, MSN, and USA Today. Taboola helps publishers monetize their traffic by serving relevant sponsored content that blends in with the site's editorial style.

For medium-to-large publishers, Taboola offers a significant revenue stream that complements traditional display ads. Advertisers use Taboola to drive traffic to their landing pages through native placements. It is a legitimate, publicly traded giant in the ad tech space, processing billions of recommendations daily.

Frequently Asked Questions

1. specific minimum traffic requirement?

Yes, Taboola typically works with mid-to-large sized publishers. While they don't publish a strict number, sites generally need at least 500,000 pageviews per month to be considered for a direct partnership. Smaller sites may need to access Taboola through a third-party partner.

2. What is native advertising?

Native advertising matches the look, feel, and function of the media format in which it appears. Taboola ads look like "Recommended Articles" or "Read Next" links at the bottom of a webpage, making them less intrusive than banner ads and leading to higher click-through rates.

3. How do publishers get paid?

Publishers earn a share of the revenue generated from clicks on the sponsored content in their Taboola feed. Payments are typically issued on a Net-45 schedule via Payoneer or wire transfer, depending on the contract terms negotiated.

4. Can I control the ads shown?

Yes, Taboola provides editorial control tools that allow publishers to filter out specific categories, keywords, or advertisers. This ensures that the sponsored content appearing on your site aligns with your brand safety guidelines and audience interests.

5. Is Taboola exclusive?

Contracts with Taboola often include exclusivity clauses for the "Below Article" placement. This means you generally cannot run a competitor's widget (like Outbrain or RevContent) in the same location, though you can run other display ads elsewhere on the page.